Air-India Exclusive
A signed Thank you letter from Mr. J.R.D. Tata to Mr Jal Cowasji, thanking for flowers received on the occasion of
the 30th Anniversary of Air-India on 16th October 1962.
An Autographed Air-India Exclusive on board menu card by Dr. Zakir Hussain, Vice President of India,
​for flight AI-102 on 2 May 1967 from London to Bombay. He succeeded Dr. S. Radhakrishnan as the
second President of India just 11 days later on 13 May 1967.
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Letter of appreciation dated April 29, 1971from Dr. Karan Singh, Minister of Tourism & Civil Aviation appreciating
the excellent décor of the interior of First Air-India Jumbo-Jet Boeing 747 aircraft .
Reply from Mr. J.R.D. Tata thanking Dr. Karan Singh, Minister of Tourism & Civil Aviation for his appreciation dated 6 May, 1971.
Letter dated 6 May, 1971 from Mr. J.R.D. Tata to Mr. Jal Cowasji attaching the letter of appreciation received from the Civil Aviation Minister appreciating his contribution in designing the interior décor of First Air-India Jumbo-Jet Boeing 747 aircraft .
Signed letter of appreciation dated May 28, 1974 from Mr. S.K. Kooka, Chairman of Air-India Charters Ltd to Mr. Jal Cowasji for his contribution to Air-India advertising campaigns. Mr Cowasji was working under Mr Kooka till the time he retired.
Mr. J.B. Cowasji with Mr. J.R.D. Tata, at the time of his
​retirement from Air-India in 1977.
Signed letter of appreciation from N.H. Dastur - Deputy Managing Director of Air-India to Mr. J.B. Cowasji, Commercial Manager of Publicity of Air-India on his retirement from Air-India in 1977.
Signed letter of appreciation from K.G. Appusamy, Managing Director of Air-India to Mr. J.B. Cowasji, Commercial Manager of Publicity of Air-India on his retirement from Air-India in 1977.
Signed letter of appreciation from J.R.D. Tata, Chairman of Air-India to Mr. J.B. Cowasji, Commercial Manager of Publicity of Air-India on his retirement from Air-India in 1977.
Letter from Mr. Cowasji to Mr. J.R.D. Tata on his termination as Chairman of Air-India  in February 1978. 
Reply from Mr. J.R.D. Tata to Mr. Jal Cowasji, expressing his sentiments on the incident.  
Letter from Mr. Malcolm Barretto, Commercial Director of Air-India  to Mr. Cowasji dated 24 December 1980 complimenting him on the design of the Air-India desk diary.
Letter from Mr. J.R.D. Tata, former chairman of Air-India  to Mr. Cowasji dated 5 january 1981 complimenting him on the design of the Air-India desk diary.
The making of This makes no sense!
A printed copy marked Proof copy,
​2nd proof copy in Kooka's hand writing.
This is an original sketch used for production
of 'This makes no sense!' Click here to know more
Original artwork for training manual on safety for internal use
(date unknown)
Air-India Hoardings - Artwork
Since Both Can't Come First
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The Crystal  Swarowski Maharajah

​Here is the crystal Air India Maharajah made by Swarowski. A limited quantity was ordered for the Golden Jubilee of Air India in 1998, and I understand that only 50-100 pieces were ordered. Interestingly, the story goes that an even smaller number were delivered.

I have written to Swarowski for more information, but no reply has come in from them so far. It appears that the order was processed by the Vienna office of Air India, and hence not much information is available in the airline as well.

What I do know is that there was a grand celebration event held at the Taj Mahal Hotel in Mumbai, and Mr. J. R. D. Tata was invited as the chief guest. He spoke nostalgically about his years with the airline, and a Films Division documentary of the 1948 flight was also shown.
The Swarowski Maharajah was also presented to Mr. Tata and other senior Air India officials. The one in my collection was graciously presented to me by a former Managing Director of the airline, and I am ever so grateful to him for his generosity. This is so rare that is all these years of collecting Air India memorabilia, I have never seen this on the market, in India or abroad.

The Maharajah comes packed in molded foam, set inside a strong cylindrical box with a decorative motif and Air-India Centaur and Maharajah logos.
Air-India exclusive musical key chain , made by Reuge Music, Switzerland
Air-India Art Exhibition Dharohar - A Vayoge Through 75 Years
Date: 27th November 2021, Air-India Building, Nariman Point, Mumbai.
Click here to see the blog post on this event.
An invitation card and event schedule details
Air-India Souvenir 2022 Calendar
Click here to see full calendar
Air-India 20 Picture Postcards on Bombay 100 Years Ago.
Click here to see full list of postcards
​Air-India published a catalogue of posters called ‘Rogues Gallery’ with images of 191 posters of the airline from 1946 through 1972. This lists the artist, visualizer and any awards won by the poster, and is the only known catalogue of Air India posters. The reference numbers, and information given below in each section are from this catalogue.
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Air-India Heritage of India Series 3 with Air-India original paper cover.
A portfolio of reproductions from the Ajanta Cave Murals,
​Photographs by Benoy K. Bahl and Text by Karl Khandalavala
​Click here to see the full series images
Air-India Poster
Mural - Mandala of Manjushri
Sumstek Temple, Alchi Monastery, Ladakh, India.
​11th Century A.D.
Photograph by Benoy K. Behl.
Air-India Poster
Mural - Ushnishvijaya
Guru Lakhang Temple, Phyang Monastery, Ladakh, India.
​12th Century A.D.
Photograph by Benoy K. Behl.
Air-India "Dharohar - A Vayogh Through 75 years" catalogue
27th November 2021, Air-India Building Nariman Point, Mumbai.
Click here.
Air-India souvenir paper made carry bag 
Event Photos