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A marriage made in the heavens …. literally!  The bridal couple, Sunita & Dilip Popley being welcomed at Mumbai airport by Uttara Parikh of Air India. Air India always did things differently, and has many firsts to its credit, particularly for customer delight and here is one more example. When Laxman Popley of Mumbai, owner of Popley & Sons, Jewelers wanted to celebrate his son Dilip’s wedding with Sunita in October 1994, he approached the airline for something different, and the airline replied that for him, The Sky is the Limit! This is what made the airline truly unique.
Air-India dedicated 3 decorated check-in counters at Mumbai Airport for all the Hawai Bandhan flight guests. The entire event was called ‘Hawai Bandhan’ (Wedding in the Air). A special design was created for this entire ceremony and tickets were given to guests in a folder specially designed for this. This folder said, ‘Air India proudly welcomes you to a historic wedding in the air, A marriage that’s truly made in heaven. We hope you enjoy the world’s first airborne wedding’. The same design was repeated on to the boarding cards and other collateral.  The Managing Director of Air-India, Capt. D.S. Mathur with Bride and Groom Boarding was at 12.30 pm and take off was at 1.00 pm. Eight rows of seats were removed from the aircraft for the priest to perform the wedding ceremony and for the bridal couple. The bridal couple came to the airport in all their wedding finery and checked in at the beautifully decorated check in counter. Uttara Parikh, who was the main organizer on part of the airline, was there to greet them and was also on the flight. The Managing Director of Air India, Capt. D.S. Mathur who also happened to be at the airport greeted the couple as well. Rose water was sprinkled on the guests as they boarded the aircraft, and a rose bud was presented to each of them. Shehnai music which is traditionally performed in Indian weddings was playing on the music system inside the aircraft as were other traditional wedding songs. The priest started performing the wedding ceremony once the aircraft took off. The ceremony itself was performed in full including recitation of traditional shlokas (hymns). The only part that was not possible was the lighting of the holy fire, which was not permitted for safety reasons.
These tent cards were placed in each meal tray on the flight. While the ceremony was going on, guests were served with refreshments. The airline pulled out all the sops where it came to catering. Master Chef, Sanjeev Kapoor was roped in to curate the meal and he also prepared the three-tier wedding cake. The meals were served on Royal Doulton crockery. Each tray had a little menu card with the same Hawai Bandhan motif. The food served on board was catered by Air India in full compliance with their requirements of loading meals on board to fit in the trolleys. A gift was also given by Air India to all the guests at the wedding. Air India also gifted the newly married couple tickets to Switzerland for their honeymoon. This was the first time a wedding ceremony was performed in the air, and was not repeated anywhere for many years by any other airline. On a lighter note, I would love to see what their wedding certificate says about the place of marriage. Here is a link to a 2 minute video about the wedding https://reuters.screenocean.com/record/1016526
We are grateful to Uttara Parikh, our source of never ending knowledge on everything about Air India, for sharing this wonderful story with us and to permit us to use the images. She was the coordinator from Air India for this event.
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The first ‘real’ pilot of Tata Airlines We all know about how the house of Tatas forayed into civil aviation in 1932 as the Aviation Division of Tata Sons Ltd. Much has been written about two of the three pilots involved in the first flight between Karachi and Madras and back, between 15-18 October 1932.
He then joined Tata in 1932 flying mail for them between Karachi and Madras. During the eight years he was with Tata, he not only flew as part of the 15 October 1932 first flight, but also both the special flights with Christmas mail and the Colombo extension on 23 & 24 December 1936. Later when the Empire Air Mail Scheme was introduced, Bharucha again had the honor of flying the first extension flight from Karachi to Colombo on 27 February 1938.  Left: Homi with a Chinese pilot during World War II. Right: (L to R) Sir Phiroze Sethna, Homi Bharucha, a postal official, Thelma and J.R.D. Tata, C.M. Eastly, Nusserwanji Guzder and Lady Sorab Saklatvala.
Mail flown by Homi D. Bharucha on first flights of Tata Air services. Left: Bombay to Karachi on 18 October 1932; Right: Madras to Colombo on 23 December 1936 (pilot signed cover) He joined the Maharaja of Jaipur in 1940 looking after his fleet of aircraft and aerodrome. He was then lent to the R.I.A.F. between 1942-1945 as a pilot, a Flt. Lieutenant, flying critical missions ‘over the hump’ in the Eastern Himalayas. He flew over 1,000 hours and was decorated with the AFC and DFC. After the war, when India took over the Air Force, he was promoted to Wing Commander.
Having taken very ill, he sadly passed away in 1948, just 40 years of age. His final resting place is at the Brockwood Cemetery and there is a beautiful plaque in his memory installed by his son Cyrus and daughter Gita in August 2022. Sir, we salute you!  His children, Gita & Cyrus at his resting place in Brockwood Cemetery in August 2022
Read his very well reseached paper on the 1931 England - Australia Experimental flights.
To better understand the historical aspects he has spent an extensive time researching his subject in the National Archives at Kew, The India Office's Oriental Room in the National Library at St. Pancras, and the British Postal Section at Mt Pleasant. Accuracy has been the aim. An active member of the numerous Societies, he has held the posts of President, Secretary, Editor and Treasurer at the most of them from time to time. Currently he is the Chairman of the NSW Philatelic Deveopment Council and an accredited National Judge. His writings has been mostly in local philatelic Societies, this being the firsr major effort. Ed has published a book, The Flight of the Old Carthusian in 2012. The book is part of an anticipated series to be known as "The Air Road to Australia" which will trace the development of the route from its inception using authentic documentation to tell the story. Ed has also written a detailed account of the two Experimental Flights in 1931 between England and Australia. This account is in four parts, and these flights are of great significance to Aerophilatelists and Postal History collectors in India. He has graciously premitted us to post these stories on our website, which you can access by using the links below. 1931 First Experimental Flight
1931 Second Experimental Flight (Article Courtesy: Mr. Ed Wolf)
A wonderful event was organized at the Air India Building, Nariman Point, Mumbai on 27 November 2021. They had organized an exhibition of some of the art and artefacts from their fabulous collection in the ground and first floor of the building. Also on display were many examples of the great work done by the art studio and the publicity department of the airline. They had invited the Minister of Civil Aviation, and the CMD of Air India and other top brass was present along with eminent citizens of the art world and of Mumbai. Click here to see event details The exhibition was curated by Dr. Meera Dass and the redoubtable Uttara Perekh was as usual the fountain of knowledge and anecdotes on the history of so many objects and creations. Vivek Matthai and I were happy to be invited and thoroughly enjoyed the evening. After an hour of enjoying the collection, the gathering moved to the wonderful open terrace and garden on the podium level where we were treated to a grand laser show on the façade of the massive building which was beamed live on a giant screen as it was being filmed by a drone.
The art collection with remain with the Government owned entity and survive sale of the airline to the Tatas. We all hope that the collection gets a dedicated museum to display and do justice to what is certainly the greatest corporate art collection in India, and perhaps the world.  (Disclaimer: 16 October 2021. We are grateful to Mr. Kamlesh Sharma for writing this piece, and Mr. Cyrus Guzder for sending it to us, and obtaining permission to post. We have always attempted to be accurate and factual in all information on our websites and readers are invited to point out inaccuracies and mistakes for which we will be thankful. We also wish to add that the story is interesting but unsubstantiated. There are other theories as well on the origin of the Maharajah and we will publish those as we get permission to do so. We crave indulgence from our readers to enjoy this story or simply a good yarn in case it turns out to be inaccurate) Hardly anybody knows that the Maharaja’s famous moustache was modelled by Bobby Kooka after his good friend Syed Wajid Ali, Wajid Sahib was quite a flamboyant, larger than life personality in demeanour and lifestyle.
This is the delightful story of one of India’s first marketing wizards, a maverick of the Tata Group, a close associate and friend of JRD Tata; Bobby Kooka, the man behind the Air-India Maharajah. Bobby Kooka joined the aviation department of the Tata Group in 1938, the same year in which the fledgling Tata Airlines, India’s first commercial airline service, began to fly. Many years later, JRD Tata would fondly narrate the tale of how he first met the man. “I don't know how many of you there are here tonight who were in Tata Airlines in May 1938 -probably not many- when Mr. Kooka first burst upon an astonished air transport world which has never been the same since. On that fateful day in May, Mr. Kooka appeared in my office and, having pointed out the deficiencies in the Tata Organisation, explained how badly needed he was in Tatas to put them right … I decided that if there was any place for him in Tatas, it could only be in Tata Airlines. Furthermore, in those days, the chances of survival of Tata Airlines were pretty dim and so it was clear that by employing him there we would be taking little risk of making any permanent commitment.” After spending a few years as Secretary of Tata Airlines, Bobby Kooka decided to give the brand now re-christened Air India, with JRD as Chairman - a Human Face, that represented India with charm and dignity. At the first booking office of the Company, located in Churchgate in Mumbai, he created “an oriental potentate, sitting on a magic carpet, smoking a bubble hookah.” This was the beginning of the Air India Maharajah, perhaps India’s first advertising mascot who went on to win millions of hearts across the world. Here is how Bobby Kooka described the Maharajah. “We call him a Maharajah for want of a better description. But his blood isn’t blue. He might look like royalty, but he isn’t royal.” Working together with Umesh Rao of J. Walter Thomson, the advertising agency, they created this loveable symbol of India – a round face, an outsized moustache, striped turban and long, sharp nose. After making his first appearance in 1946, the Maharajah was soon all over the world, and in the process, he made *Air India* one of the *most visible and engaging brands globally*. Fifty years before Google even thought of its frequent Google-doodles, Bobby Kooka was constantly reinventing the Maharajah to suit topical themes - as a lover boy in Paris, a sumo wrestler in Tokyo, a Romeo in Rome, and a guru of transcendental meditation in Rishikesh. *The Maharajah was funny, irreverent*, up to antics, *but always full of India,* his proud homeland. He was a friend to every traveller on India’s national airline, reaching out with warmth and hospitality. Bobby Kooka also took forward this “Indianness” to every office of the airline, worldwide. Indian imagery, dance, paintings and sculpture appeared in the offices of Air India in New York, Geneva, London and elsewhere, making *the airline a beautiful showcase of the country’s great heritage*. This, in turn, attracted many global travellers to make this the airline of their choice. The filmmaker Muzaffar Ali, who worked in Bobby Kooka’s marketing team for many years, says – “For eleven years, I was on a flight, dreaming through the eyes of Kooka and his mentor JRD. I was not working for Air India, but for India.” But if Kooka was a *marketing genius*, he was also a maverick, who created storms in many tea-cups, in his time. He used to write for the Tata House magazine of the time, editing the last page called the “Tata Patter”*, under various pen names ranging from Pestonjee Pepper to Umslopogas, Chief of the Amazulus. On this page, he proceeded to, in the words of JRD Tata, “play havoc with the whole Tata organization by demolishing the ego and assassinating the character of every Tata Director and Official. Through Air India hoardings, he *demolished and punctured innumerable egos*, which placed JRD at the receiving end of endless complaints from MPs and Ministers, including Morarji Desai and Krishna Menon, who were depicted in red pants running a track race with Mr. Kripalani.” But nonetheless, JRD Tata provided Bobby Kooka with the required support throughout his career, because he recognized Kooka’s genius, and perhaps also the need for some benign humour in the midst of our daily challenges. As JRD said at Bobby Kooka’s retirement function in 1971 – “May you never cease tilting at windmills, at the pretentious, the charlatans, and the hypocrites of the world.” He also said - “I forgive him all the apologies I had to tender on his behalf. I forgive him all the scars that I have borne because of the pleasure, the laughter and the relief from frustration and boredom that he provided to thousands, and perhaps millions, of people.” This reminds me of one of JRD Tata’s key secrets to his success, of which he says – “If I have any merit, it is getting on with individuals according to their ways and characteristics …to be a leader, you have to lead human beings with affection.” JRD led the maverick Bobby Kooka with that same human affection, and, in turn, Kooka led the fabulously successful marketing and publicity efforts for the nation’s flagship airline, including the creation and nurturing of the wonderful, timeless "Air India Maharajah". Mr. Allan Tramontana is a Policeman by profession and an Amateur historian, treasure hunter of every kind. He lives in France and has being going on expeditions since 2017, 3 or 4 times each year on the Bossons glacier on Mont Blanc (The Bossons Glacier is one of the larger glaciers of the Mont Blanc massif of the Alps) . Interestingly, Mont Blanc is where two successive crashes, first the Lockheed Constellation L-749 “Malabar Princess” VT-CQP, under the command of Captain A Saint, crashed 200 metres from the summit of Mont Blanc, killing all 40 passengers and 8 crew on board. The aeroplane was located on 5 November 1950 and the second crash was Air-India Boeing 707 VT-DMN “Kanchenjunga” flying from Bombay to New York on 24th January 1966 under the command of Capt. J.T. D’Souza, crashed into a rock shoulder called “Rocher de la Tournette” on Mont Blanc at 15,400 feet in thick cloud while on approach to land at Geneva. After the crash wreckage was strewn over a wise area in Glacier. Mr. Tramontana was on an expedition at the crash site, when he discovered the wreckage which believed to be from the crash of Kanchenjunga and found pieces of engines, tires etc., which were scattered along the length of the glacier and with the movement of glacier, some material has come out during the thaw and other small pieces have fallen lower under the glacier, with the water that flows.
It was the 12th June 2020, when whole world was witnessing the never seen before pandemic caused by Covid-19 virus and every one was at home to protect themselves from this virus , Mr. Tramontana was on his usual expedition on the Bossons Glacier and during this expedition, he has discovered pieces of a “Diplomatic Bag” of the “Ministry of External Affairs” having many newspapers, journals, official letters to the Indian Embassy in Washington. He had also able to find the image of the clothes & airplanes parts including an engine that was recovered on 4th July 2020 by the French Gendarmerie.
These are pieces of history which will keep coming up and creating a keen interest in this subject for the researcher, historian and collector around the world.
We would like to thank and acknowledge Mr. Allan Tramontana for his kind gesture to share the images with us from his discovery and allow us to put it on our blog. Some more discovery on this site coming out every now and then, some of the recent discovery has been covered in news media, and the reference links of the same mentioned below,
Shariar recounts his wonderful experiences while working with Air-India over the years  Shariar Karim, has served India’s national carrier Air-India with dedication for 38 years and 4 months, of its golden era, making him one of the longest serving Cabin Crew in the history of Civil Aviation in India. He has flown around the world with distinction as an In-Flight Supervisor and has been selected 26 times to operate V.V.I.P. flights for Kings, Presidents and Prime Ministers. He has also excelled as an Instructor, training Cabin Crew for flight duties, conducting Management Seminars for Executives, as well as motivating employees through Corporate Training Programmes all over India. He introduced a package of ten innovations that took Air- India’s In-flight Service to a different level. A Gold Medalist and winner of several merit awards for excellence in service and teaching, he was nominated for the Prime Minister’s ‘Shram Award’. Through his innovative and creative talents, he had conceptualized, choreographed and conducted a series of unique simulated ‘Flights of Fancy’ along with Bollywood stars, for socially deprived, physically challenged and terminally ill children. These flights won the hearts of many and received wide acclaim in the press and media for their noble contribution to social service. He has composed many poems for Air-India’s special flights which have been printed in their International Magazine “Magic Carpet” and has compiled and published his lifetime’s works, "ODYSEY - AI Milestones and Memories". He is occasionally posting stories from his published book on social media. Some of his posts are listed below in PDF Form.
Venkat’s wonderful experiences flying Air-India International and other airlines in the 1950s to 1980s.  Dr. Venkatasubban, known as Venkat to friends and family, has over 40 years’ experience as an aircraft designer in India, USA and Canada, at HAL, Bombardier, Raytheon-Hawker-Beechcraft, Bell Helicopter, CIRRUS Aircraft and Terrafugia. He is a Fellow of The Royal Aeronautical Society of the UK, a Raytheon Engineering Fellow, and a Hawker-Beechcraft Engineering Fellow. Venkat grew up in Malaya and other parts of South East Asia and travelled frequently to and fro between Madras to Singapore and other destinations in the region. He has been kind enough to share some memories about his flying experiences in the early days. In fact, one of the great joys of maintaining this website is that I get to hear from so many interesting persons who visit. They all have their unique experiences and memories of the golden era of Indian Civil Aviation and Air-India. So, when Venkat wrote to me, I requested him to pen his memoirs for our blog, and he was kind enough to oblige. I can tell you all for sure that reading this account will bring tears of happiness and nostalgia to your eyes. I have read, and re-read this a few times already. On a more personal note, I must apologise for the big gap in posting on my blog, but hope to get back to the rhythm of a story each month soon. So, dear reader, click here to read this fascinating story.
The Maharajah & The Silver Kris
Over time we become increasingly aware about aspects of our behaviour that adversely affect our health and the eco-system around us. Even in the early history of Air India, this is very evident. The airline prided itself in high quality gifts to passengers and business contacts. Often in the 1950s all the way through to the 1970s, these were cigarette lighters and ash trays. You can see images of these elsewhere in our website as well (https://www.airindiacollector.com/gifts-and-souvenirs.html).
Over time the airline became more aware of the ill-effects of tobacco, and participated in a campaign to create awareness of the harmful effects of smoking.  The poster itself was released in July 1977, and was ironically sponsored by the Cigarette Manufacturers Association. In classic Air India style, it features our Maharajah, and a touch of humor consistent with his unique personality. Bobby Kooka himself was a bon vivant, and enjoyed his smoke, so this is hardly surprising. What is amazing is the transformation of the image of the airline from one that prided itself in promoting smoking into one that promoted awareness of the harmful effects of tobacco. This story does not end with smoking alone. Kooka himself was an avid hunter, and it is not surprising that in the early years the airline glorified this bloody sport. In June 1969 the airline published it’s Shikar (hunting) poster  A product of the Air India art studio, this is an adaptation of an old Indian Miniature painting. This version shows our Maharajah on horseback, out for Shikar (hunting), and his attendant is spearing a tiger to death. At one time, Shikar was considered a royal sport. The Maharajah on Shikar made an appearance also on the cover of the January 1967 timetable.  There is another depiction of a hunt, on the cover of the June 1967 timetable. In perhaps the most unforgivable depiction of our maharajah, this one has him hunting using a long barrel rifle, and an innocent deer is the unfortunate victim. One cannot help but shed a tear at this sight. There is nothing sporting or manly about such a shameful act.  However, the airline did finally redeem itself. Kooka himself was closely associated with the World Wildlife Fund in his later years, and Air India released a series of posters encouraging protection of the animal species. Here are some of the wonderful creations that were to follow.
 Maurice Wickstead served with Air India at London Heathrow Airport roughly between 1971 and 1982, having arrived there from Trans-Canada Airlines and Scandinavian Airlines System (SAS). In his own words, “ ir India was a great outfit to work for, oft times chaotic, but great fun and the camaraderie developed there has lasted well beyond our tenure, since many of us although now a lot older, have remained in contact for all these years.” Subsequently he embarked on a new leisure time 'career' as an aviation author, specializing in airline and air transport history. Most of his output over the last thirty-odd years has been directed towards international aviation magazines on a regular basis, and also has two small books on the history of the Douglas Dakota and a complete history of every British airline company since 1919. to his name. More recently, he has had published the histories of Air India, Indian Airlines, Pakistan International, together with a history of every (as far as he could discover) Indian airline. Currently under construction is the story of Biman Bangladesh. In fact, he has been in and around aviation all his life - from making model aeroplanes to aircraft spotting at Heathrow in the propeller era hey-dey and in retirement, with light aircraft and the local flying club. Among the items in his collection of ephemera are a 1941 Tata timetable, a number of AI Annual reports dating from early post-war. The three-part series on the history of Air India was was published in Aviation News (Dec 2003-Feb 2004). His in-depth study of the history of the airline, and passion for Air India is evident in his writings. He has been prolific writer and has published several magazine articles for various major UK and US aviation periodicals. 'British Dakotas' was published ,around 1985, followed by 'European Dakotas' in 1988, both were limited production runs by a small-time publisher and one would be very lucky to find copies for sale these days. Similarly, around five years ago, he authored a complete condensed history of every British airline company since 1919 - again this was a small run brought out on DVD because of the text size. |
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