A series of advertisements and posters were prepared, and I must say the designs are outstanding. Alas, I have not seen any of them myself, but the booklet shown above has images of these. I am reproducing some of these posters below, starting with the teaser poster designed to arouse curiosity, and then on to a series of posters designed to run through the first year of operations. The booklet goes on the detail out other publicity measured the airline planned for the first year including press advertisements, direct mail, route maps, a series of four introductory brochures etc. All in all, an extremely well thought through and executed campaign.
You can download the pdf by clicking the link here Indian Airlines Corporation - Viscount.
Jean Voruz, an amateur philatelist actually flew down all the way from Geneva for the weekend to speak with us about the crash of the Malabar Princess. This is the same aircraft that was used by the airline on the maiden voyage from Bombay to London, via Cairo and Geneva on 8 June 1948.
As a young man, he grew up near Chamonix and developed a passion for Alpine hiking. Here on the Bossons glacier, he first heard of the 1950 crash of the Air-India International flight from Bombay to London as it was descending to land at Geneva. Unfortunately, there were no survivors, but the cold weather, and gradual descent of the glacier ensured that the wreckage was remarkably well preserved, and new discoveries are made until this day, and new finds will continue to surface for many years.
He had our complete attention during his entire talk which included a power-point presentation, and was followed by a lively discussion. Voruz also spoke about the 1966 Kanchenjunga accident that occurred almost at the same spot, and about books and theories that continue to circulate about the incident. A very large quantity of mail was recovered salvaged from the Malabar Princess wreckage, and has been well documented in Nierinck. Recent finds include a large lot of about 75 letters by a young Scottish student in July 2010, and the trouble this young lady took in finding out the descendants of the various addressees and sending the mail to them.
Voruz has been kind enough to permit me to share a copy of the presentation he used that day, and also a well illustrated 4 page article he has written on the subject. Both can be downloaded by clicking on the respective links.
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