A series of advertisements and posters were prepared, and I must say the designs are outstanding. Alas, I have not seen any of them myself, but the booklet shown above has images of these. I am reproducing some of these posters below, starting with the teaser poster designed to arouse curiosity, and then on to a series of posters designed to run through the first year of operations. The booklet goes on the detail out other publicity measured the airline planned for the first year including press advertisements, direct mail, route maps, a series of four introductory brochures etc. All in all, an extremely well thought through and executed campaign.
You can download the pdf by clicking the link here Indian Airlines Corporation - Viscount.
“Agar firdous baroye zameen ast, hami asto, hami asto hami ast” – Amir-e-Khusru Dehluvi
(If there is paradise on earth, It is here, it is here, it is here).
The serene beauty of Kashmir has attracted visitors from far and wide. One of the oft-used symbols for India travel, just like the Taj Mahal, the Dal Lake and the Shikara (house-boat) epitomise all that is sublime about the valley. I recently came across these 1950s travel posters.
Clearly, the India Tourism office had issued these posters first, and also supplied copies to the airlines, who overprinted their names. Wonder if I come will come across examples of these posters used by other airlines.
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