“Agar firdous baroye zameen ast, hami asto, hami asto hami ast” – Amir-e-Khusru Dehluvi (If there is paradise on earth, It is here, it is here, it is here). The serene beauty of Kashmir has attracted visitors from far and wide. One of the oft-used symbols for India travel, just like the Taj Mahal, the Dal Lake and the Shikara (house-boat) epitomise all that is sublime about the valley. I recently came across these 1950s travel posters. Clearly, the India Tourism office had issued these posters first, and also supplied copies to the airlines, who overprinted their names. Wonder if I come will come across examples of these posters used by other airlines.
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