The Viscount and You

The Indian Airlines Corporation introduced the Vickers Viscount aircraft in it's fleet in 1957. This brought Indian Civil Aviation into the Jet age. Powered by 4 Rolls-Royce Dart turbo-prop engines, this aircraft was hailed as a major improvement in domestic passenger services. It was capable of flying on just 2 of the 4 engines, had a cruising speed of 325 mph, and flew at an altitude of 25,000 feel. Fully pressurised cabins and a smooth as silk engine promised a vibrationless and noise free experience.

The airline also put it's best foot forward in order to promote and publicize the new aircraft service.

A series of advertisements and posters were prepared, and I must say the designs are outstanding. Alas, I have not seen any of them myself, but the booklet shown above has images of these. I am reproducing some of these posters below, starting with the teaser poster designed to arouse curiosity, and then on to a series of posters designed to run through the first year of operations. The booklet goes on the detail out other publicity measured the airline planned for the first year including press advertisements, direct mail, route maps, a series of four introductory brochures etc. All in all, an extremely well thought through and executed campaign.

You can download the pdf by clicking the link here Indian Airlines Corporation - Viscount.

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